Rihanna digipak analysis

Automatically the genre of this digipak is evident through the use of the colour. The use of flowers both on the digipak and on the actual compact disk conveys a very girly and feminine theme to the digipak. The fact that the flowers in the digipak are red roses could suggest romance and seduction.

 This is further supported by the fact that Rihanna is strewn across the flower bed with the outline of her body on show, showing her feminity. Her body, however, is not completely exposed; with the roses covering her cleavage and her legs covered by a big netted skirt (which could resemble a ballerina - dainty). Her only skin on show is her arms and neck area, which aren't sexualised parts of the body. Her clothing is white; which can suggest innocence and purity, contrasts with her red hair; which has the connotations of seduction and promiscuity could show that the artist has two sides to her personality and this may come across in her music.  The colour red is a theme that runs throughout the digipak with the actual artist's hair and lips coloured red.

The fact that the artist is not looking directly at the camera on the front cover, could suggest that she has a hidden side to her personality. Her expression is quite hard compared to the gentle soft expression she has on her face in the other image. The typography is white and very thin. It goes well with the soft feel of the digipak, however it contrasts with the name 'loud'. Throughout, the album has lots of contrasts between soft and girly to quite hard and serious. As I said before this could be a theme that runs across in her music, hence making listeners want to buy the album.